S.E.T.E.R (Societe d'Etude Techniques d'Entreprise et de Representation sarl) specializes in providing car and vehicle solutions.
Founded in 1980 by Mr. Pierre Zablit, a civil engineer, the company was acquired in March 2003 by Mr. Gino Yazbeck, who worked alongside Nadim Zablit in developing the company's fleet management and car parts departments.
The company also has a separate department dedicated to the design and execution of audio/video solutions for apartments and villas—both indoors and outdoors—as well as for professional outlets such as schools, shops, restaurants, and many more.
In 2017, S.E.T.E.R expanded into additional car-related solutions by adding taximeters and related application solutions.
We represent internationally recognized companies, including Powerfleet (MiX Telematics), the American provider of fleet management solutions; VDO, the German company offering car, industrial, and marine parts; ATA Electronics and Hale Electronics, the French and Austrian companies offering taxi meters and back/front-end taxi management applications.
In 2005, Seter Offshore SAL was created to support MENA sales of Powerfleet fleet management and Continental Marine & industrial parts.
In 2022, a new adventure started representing a motorbike brand and motorbike apparels, boots, helmets, accessories and parts.
The way forward is to consolidate the Fleet Management Department and Grow the Motorbike & Accessories Department
Meet The Team
Gino Yazbeck
Managing Director
gino_yazbeck@seter.com
Rachel Irany Karam
Assistant Manager & Chief Accountant
rachel_irany@seter.com
Sales Department
A team of sales engineers always ready to visit you
seter_sales@seter.com
Eddy Seif
Head of Home Audio Department
eddy_seif@seter.com
Remy Eid
Head of Fleet Management Department
remy_eid@seter.com