About us

S.E.T.E.R, Societe d’Etude Techniques d’Entreprise et de Representation sarl, specializes in providing Car and Vehicle solutions.

Founded in 1980 by Mr. Pierre Zablit, Civil Engineer, the company was bought in March 2003 by Mr Gino Yazbeck whom have worked along with Nadim Zablit in developing the company fleet management and car parts departments.

We have also a separate department involved in design and execution of Audio/Video solutions for apartments, villas indoor & outdoor as well professional outlets like Schools, shops, restaurants and many more.

In 2017, we have expanded towards other car related solutions by adding a Taximeter and application solution.

We represent international well known companies like: Mix telematics, the South African company offering Fleet management solutions, Continental VDO, the German company offering Car, Industrial & Marine parts, ATA Electronics, the French company offering Taxi meters and Back/Front End Taxi Management Applications, as well as our new born adventure Recreational and professional Drone Piloting Training as well as marketing of Professional Drones through WD Academy.

In 2005, Seter offshore sal was created to cater for the MENA sales of Mix telematics fleet management and Continental Marine & industrial parts.

We now manage a dealer network in 8 Arab countries. Abu Dhabi Dubai

Meet The Team

Gino Yazbeck
Managing Director

Rachel Irany Karam
Assistant Manager & Chief Accountant

Alex Abi Rashed 

Head of Parts & Accessories Department


Rony Iarny
Fleet Management Solutions Consultant

Eddy Seif
Head of Home Audio Department

Remy Eid
Head of Fleet Management Department

Sales Department
A team of sales engineers always ready to visit you