S.E.T.E.R, Societe d’Etude Techniques d’Entreprise et de Representation sarl, specializes in providing Car and Vehicle solutions.

Founded in 1980 by Mr Pierre Zablit, Civil Engineer, the company was bought in March 2003 by Mr Gino Yazbeck whom have worked along with Nadim Zablit in developing the company fleet management and car parts departments.

We represent international well known companies like: Mix telematics, the south African company offering Fleet management solutions, Continental VDO, the German company offering Car, Industrial & Marine parts, Parrot, the French company offering Blue tooth car kits and design products and HALE electronics, the Austrian company offering Taximeter solutions.

In 2005, Seter offshore sal is created to cater for the MENA sales of Mix telematics fleet management and Continental Marine & industrial parts; we now manage a dealer network.

Meet The Team

Rachel Irany
Assistant manager and financial controller

Rony Iarny
Head of Mix Telematics fleet management business unit

Alexandre Abi Rashed
Head of Continental VDO & Parrot Business unit

Eddy Seif
Head of Audio/Video Professional Home Business Unit

Gino Yazbeck
SETER Managing Director